Asian American Real Estate Association Luncheon – Houston
By Wanda Gillis
The Asian American Real Estate Association Luncheon (AAREA) was held on Wednesday, November 18, 2009 with Desiree W. Savory, of Technography Solutions as featured speaker. The AAREA luncheon was sponsored by Cathay Bank and Trendmaker Development Company
Desiree. Savory offers online and onsite software coaching geared specifically for Real Estate professionals. Ms. Savory provided valuable information concerning how the latest technologies not only enhance businesses but also greatly increase visibility by virtue of its huge popularity and ever-increasing user base. Ms. Savory believes that technology, contact management, and marketing are important to the success of any business. Through a series of coaching sessions and trainings, she is able to offer the Real Estate Agent an opportunity to have a personal learning experience via a personal learning plan, the right contact management software, and marketing strategy unique to their business—plans that fits their learning style and technology that fit their budgets.
Ms. Savory emphasized the importance of being in step with and utilizing the latest social networking tools as a means of engaging your targeted audience in general as well as, real estate clients in particular. She states the use of Twitter, Flickr, Google forums, and Facebook can all be employed when advertising-- whether it is a home for sale, or an Open House event. There is freedom and control with these media sources. Generally, there is no need to have separate personal and professional accounts with Facebook, for example, says Savory, since Facebook is easily customizable and controls are easily changed. With the choice to connect to individuals or not left completely to the discretion of the user, there is remarkable freedom with its use.
Ms. Savory stated further these online media serve as the biggest shift in communication since the Industrial Revolution; therefore, it is best that business owners today make the transition to be in step with it. Some interesting facts were shared concerning the astronomical growth of social networking media. For example, Facebook reached 100 million people within only 9 months; The IPOD application received 1 billion hits within 9 months. The fastest growing age group of users of social networking media is age 55-65 years, and individuals born after 1990 consider email passé,--the old way to communicate. Ms. Savory encouraged the audience to be open to new and fast ways of communicating to enhance their businesses through gradual transition: “Don’t be afraid, take small steps at the beginning”. For more information about services offered to assist you in making an educated decision about how to plan your business and make use of the right technology, Ms. Savory offers her services at BigMamaRealEstate.com.
